EJIE Social Commerce
Omnichannel Social Commerce & Distribution Mall System
EJIE Social Commerce is YituTech's omnichannel social commerce SaaS for brands, retailers and chain stores. One admin backend manages WeChat, QQ, Alipay, Baidu and Douyin mini programs, a native APP, a PC mall and offline POS terminals. It ships with a 3-tier distribution system, 30+ marketing plugins, and business models including self-operated multi-store, merchant marketplace, wholesale supply, community group buying and live commerce — helping companies build a private-domain commerce ecosystem at low cost.
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Open Your Mall in 3 Steps
Register
Create an EJIE account and choose your operating model — self-operated, marketplace or multi-store — to get your admin backend instantly
Design & Configure
Pick a template and drag-and-drop your storefront, import products, then set distribution tiers, commissions and marketing campaigns
Sell Everywhere
Publish mini programs, APP and PC mall, let distributors share and go viral, drive traffic with group buying and flash sales, fulfill orders in one backend
Everything a Commerce Business Needs
From omnichannel traffic to distribution, marketing plugins and chain operations — one mature SaaS core
Omnichannel Entry Points
WeChat, QQ, Alipay, Baidu and Douyin mini programs, native APP, PC mall and offline POS — customers can enter your store from anywhere
3-Tier Distribution
Exclusive invite codes and promo stores, referral binding, tiered commissions and team-leader rewards turn existing customers into a sales force
30+ Marketing Plugins
Group buying, flash sales, bargain, deposit expansion, community relay, viral coupons, cashback, points mall and paid membership cards
Merchant Marketplace
Self-operated plus open-call modes with independent merchant backends, commission management and flexible settlement — a JD/Tmall-style platform
Multi-Store & POS
City-wide chain stores with shared inventory and orders, in-store booking, face-to-face payment and POS — true online-offline integration
Visual Store Builder
Drag-and-drop page builder with industry templates and featured components — launch a branded storefront without code or design skills
Store Assistant APP
Run the store from your phone: process orders, manage products, check metrics and handle after-sales anywhere
Data Screen & Integrations
Real-time business data screen, with EJIE SCRM, Jushuitan ERP, Official Account and WeCom integration for a private-domain loop
30+ Marketing Plugins
Acquisition, conversion, retention and community ops — switch plugins on as you need them
5 Industry Solutions
New retail, social commerce, distribution, native APP and custom development
New Retail
Online and offline unified — members, inventory, orders and POS in one closed-loop ecosystem.
Social Commerce
Mini programs plus groups and Moments — from content touch to checkout in one step, a decentralized commerce system.
Distribution
3-tier distribution, agent stores, team bonuses and regional agents with a complete commission system.
Native APP
Branded iOS/Android APP with fully owned retention and push reach for your mobile strategy.
Custom Development
Custom features built on a mature product core, with EJIE SCRM, Jushuitan ERP and WeCom integration.
Business modes in one core
One Backend, 8+ Channels
Mini programs, APP, PC and POS share products, orders, members, inventory and funds in real time
Distribution + Marketing Loop
3-tier distribution with 30+ plugins covering acquisition, conversion, retention and community operations
Mature Core, Custom-Ready
Operated since 2019, with custom development, native APP and private deployment options
FAQ
Why brands run their own social commerce mall
On marketplace platforms, traffic is auction-priced, customers belong to the platform, and the rules are written by someone else. A social commerce mall inverts that: the transaction happens inside the mini programs and apps customers already use every day; group buying, bargaining and distribution turn existing customers into an acquisition channel; and members, orders and relationships stay with the merchant. EJIE Social Commerce is YituTech's omnichannel commerce SaaS, operated since 2019. One backend runs WeChat, QQ, Alipay, Baidu and Douyin mini programs, a native APP, a PC mall and offline POS, with a 3-tier distribution system, 30+ marketing plugins, and marketplace, multi-store, wholesale, community group buying and live commerce business models — platform-grade commerce capability without an in-house engineering team.
Three merchant scenarios
Situation · Tens of thousands of customers sit in the Official Account and WeCom, but content pushes alone drive little repeat purchase and paid acquisition keeps getting more expensive.
Outcome · After launching the EJIE mini program mall, loyal customers become distributors with personal stores and invite codes; group buying, flash sales and viral coupons make social sharing the largest source of new buyers — and the member and transaction data finally belongs to the brand.
Situation · Members across stores are siloed, online orders have nowhere to land, and store staff have no way to participate in online sales.
Outcome · Multi-store mode unifies members, inventory and orders. Customers order in the mini program for nearest-store fulfillment or pickup; booking, face-to-face payment and POS share one ledger; clerks earn commission through their own promo stores.
Situation · Dozens of downstream shops order by WeChat and phone; quotes, price changes and reconciliation are manual, causing errors in peak season.
Outcome · The new-retail-plus-wholesale mode gives buyers an online ordering mall with package deals and tiered wholesale prices; multi-merchant settlement keeps books clean, while community relay collects orders in WeChat groups — doubling peak-season throughput with the same staff.
Capability and service facts
WeChat, QQ, Alipay, Baidu and Douyin mini programs, native APP, PC mall and POS — one backend
Group buying, flash sales, bargain, deposit expansion, community relay, viral coupons and more
Automatic referral binding, rule-based commissions, withdrawals and team-leader rewards
New retail, social commerce, distribution, native APP and custom development
Products, orders, members, inventory, funds and analytics synced across all terminals
Public changelog and release notes, plus custom development and technical support
How it differs from common alternatives
Members, transaction data and social relationships belong to the merchant; the mini program reaches customers directly, with configurable distribution and private-domain campaigns and no per-order platform commission.
Traffic and members belong to the platform, store tactics are constrained by platform rules, and new customers mainly come from paid ads and allocated campaigns.
Takeaway · Marketplaces are for being found; an independent mall is for turning customers into a reusable asset. Mature merchants run both — but the private channel must be owned.
Register and start selling; mini program, APP, PC and POS go live together; 30+ plugins switch on as needed; WeChat API changes, payment compliance and upgrades are handled by the vendor.
An in-house build takes months and costs tens of thousands of dollars, with ongoing engineering and maintenance as the WeChat ecosystem keeps changing.
Takeaway · Unless the mall itself is your product, spend the budget on acquisition and supply chain, not on reinventing the wheel.
3-tier distribution, merchant marketplace, self-operated multi-store, wholesale supply, community group buying and live commerce are native capabilities, plus a native APP, custom development and private deployment options.
Most focus on single-shop self-operation; multi-level distribution, marketplace onboarding and chain fulfillment depend on third-party plugins with disconnected data.
Takeaway · The more complex your model, the more you need a system that supports it on day one — plugin savings turn into order incidents and reconciliation pain.
Details worth knowing before launch
How 3-tier distribution works
Customers enter through a distributor's invite code or promo store, the relationship is bound automatically, and commissions settle by pre-configured tier rules. Distributors track performance and request withdrawal in their account; merchants can set team-leader rewards, withdrawal thresholds and freeze periods. EJIE provides a sales-commission automation tool within three tiers — merchants should sell at genuine retail prices and stay clear of entry-fee or recruitment-based schemes.
Marketplace, multi-store or wholesale — how to choose
Merchant marketplace suits platform operators: sub-merchants get independent backends for listing and fulfillment, while the platform handles onboarding, packages and commission settlement. Self-operated multi-store fits chains: headquarters owns catalog and members, stores fulfill locally. Wholesale supply serves distributors and stalls with tiered prices and package deals. The modes can be combined as the business grows, with POS, in-store booking and face-to-face payment covering offline scenarios.
Combining the 30+ marketing plugins
Acquire with group buying, bargain, viral coupons and newcomer gifts; convert with flash sales, deposit expansion, package pricing and Nth-item discounts; retain with paid membership, points mall, cashback, top-up rewards and birthday gifts; run communities with relay buying, paid coupon packs and Moments content packs. Everything is configured in one backend and discount conflict rules are handled by the system.
How it fits YituTech's AI product line
EJIE is a standalone commerce SaaS and part of the YituTech ecosystem: mall inquiries can connect to EJIE SCRM and Yitu AI Customer Service for pre-sales Q&A, after-sales tickets and member operations, while the data analytics and AI Agent product lines serve internal analysis and automation. Start with the mall, then layer on service and data capabilities as volume grows — our solutions team supports the integration.
Build Your Own Social Commerce Mall
Mini programs, APP, PC and POS in one signup — or talk to us about your business model